After being put on hold in 2010 due to a lawsuit from Daniel Hogan, a California promoter who claimed the idea was originally his, the Red Bull Stratos Project is being launched again. The project involves Austrian athlete Felix Baumgartner, who will skydive from a balloon placed in the stratosphere at 120,000 feet. This will break four records simultaneously, as it will be the highest manned balloon flight, the highest skydive and the longest freefall, says Popsop. The event will also mark the first time someone has broken the speed of sound without being protected within an aircraft.
To promote the Red Bull Stratos Project, Red Bull and Rockpool Digital have created a dedicated website as well as interactive social media components that provide viewers with more facts and information about the record-breaking mission. Its website will also offer viewers a live broadcast of the exciting skydive.
What's Driving This Trend
- Record-breaking Skydiving Missions
- Disruptive innovation opportunity: Develop advanced safety systems and equipment to enable even higher and more extreme skydives.
- Interactive Social Media Components
- Disruptive innovation opportunity: Create innovative ways for brands to engage with audiences through interactive social media campaigns and platforms.
- Live Broadcasts of Extreme Events
- Disruptive innovation opportunity: Develop technologies and platforms that provide immersive, real-time experiences for viewers of live extreme events.
Who This Affects Most
- Adventure Sports Equipment
- Disruptive innovation opportunity: Design and manufacture cutting-edge equipment for skydivers, such as advanced parachutes and protective gear.
- Digital Marketing and Advertising
- Disruptive innovation opportunity: Develop new strategies and technologies for brands to create interactive and engaging social media campaigns.
- Live Streaming Platforms
- Disruptive innovation opportunity: Build platforms that offer seamless live streaming experiences to a large audience, enhancing the reach and engagement of extreme events.
