The Sara Phillips AW12 collection lookbook features an artful use of prints. From modernized camouflage patterning to photo-printed textiles, this effortlessly cool showing features a multitude of rich hues and textures.
Putting emphasis on print, the brand features a series of stunning images by Perth photographer Richard Woldendorp, giving this collection personality and a cultural character. Presented with an art school flair, this lookbook takes risks with prints and unlikely textile combinations, paying homage to its native Australia.
The Sara Phillips AW12 lookbook, entitled 'The Wanderer,' takes inspiration from the Australian Outback. Featuring deep earth tones, landscape imagery and eye-catching bursts of color, the proudly Australian collection makes fashion waves with fresh and youth-infused styles that are sure to get one noticed.
Daring to take fashion risks, this collection is bold and expressive while retaining a delicate sense of femininity.
Image Credit: Richard Woldendorp
What Makes This Trend Stand Out
- Art-inspired Prints
- Businesses in the fashion industry can explore the use of art-inspired prints to add unique personality to clothing lines.
- Combining Unlikely Textiles
- The trend of pairing unconventional fabrics together to create eye-catching designs presents an opportunity to disrupt the fashion industry.
- Nod to Native Culture
- Incorporating nods to local culture in fashion collections can help businesses differentiate their brand and connect with consumers on a deeper level.
Sectors Adopting This
- Fashion
- Fashion designers and retailers can take advantage of using art-inspired prints, combining unlikely textiles and adding nods to native culture into their clothing lines.
- Art
- Artists can explore collaborations with fashion designers to create unique textile designs that incorporate their artwork, opening up new revenue streams.
- Photography
- Photographers can collaborate with fashion designers or retailers to showcase their work in fashion lookbooks, presenting an opportunity to gain exposure to new audiences.
