Femme-Fatale Flapper Fashion

The Sam Rollinson February 2012 'How To Spend It' Editorial is Retro

Travel back to the twenties with the fabulous Sam Rollinson February 2012 'How To Spend It' editorial, which takes flapper fashion to whole new heights. The shoot, cleverly and appropriately entitled 'Twenties Twenties Vision' is fierce beyond words, with dazzling dresses that modernize the revolutionary styles of the iconic decade. With exquisite embellishments, dropped waists, over-the-top fur scarves, collars and head pieces rocked by model Sam Rollinson, there is nothing missing the stop and stare striking selections chosen by the multi-talented stylist and photographer Damian Foxe.

The hazy backdrop and simple furnishings that decorate the shoot channel the decade's atmosphere perfectly. With money as no object, and glitz and glamor the goal, Foxe goes above and beyond to show women that the future of fashion truly lies in the past.

Flapper Fashion Revival
Opportunity for fashion designers to create modern interpretations of the iconic flapper style, incorporating exquisite embellishments and dropped waists.
Retro Editorial Shoots
Photographers and stylists can capitalize on the growing demand for editorial shoots that transport viewers back in time, like the 'Twenties Twenties Vision' shoot.
Vintage-inspired Accessories
Jewelry and accessory designers can tap into the resurgence of the twenties fashion by creating over-the-top fur scarves, collars, and headpieces.

Industries Being Reshaped

Fashion Design
Disruptive innovation opportunity for fashion designers to reinterpret and modernize iconic flapper fashion with unique twists and embellishments.
Photography and Styling
Opportunity for photographers and stylists to create editorial shoots that capture the essence of specific eras, like the 1920s, to satisfy the demand for nostalgic fashion.
Jewelry and Accessories
With the resurgence of twenties fashion, there is an opportunity for jewelry and accessory designers to create vintage-inspired pieces such as fur scarves, collars, and headpieces.
SCORE
6.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 97%
Activity 95%
Freshness 8%

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