Museum Explorer Lookbooks

The Julian Zigerli Fall/Winter Collection Features Nomadic Styles

The Julian Zigerli Fall/Winter 2012 pushes style boundaries with bold streetwear staples that dare to stand apart from the crowd. Models Raphael Hatt, Bjorn Meier and Felix Michel are captured in a dinosaur-clad museum backdrop in a portrait series by photographer Amanda Camenisch.

The boys are impeccably layered, sporting signature sweaters, knits and bold outerwear. From sleek basics to reptile-inspired statement pieces, this collection is the perfect marriage between fashion and function.

From warm layers to vibrant exotic prints, the Julian Zigerli Fall/Winter 2012 campaign presents durable streetwear pieces that are both sporty and eclectic. Bold shapes and cool cuts evoke a sense of attitude and flair, infusing youth and personality into classic menswear styles. A contemporary take on classic sportswear classics, this collection campaign successfully combines a streetwear edge with a sportswear comfort.

Image Credit: Amanda Camenisch

Bold Streetwear Staples
Opportunity for disruptive innovation in the fashion industry to create unique and daring streetwear pieces that push style boundaries.
Reptile-inspired Statement Pieces
Opportunity for disruptive innovation in the fashion industry to incorporate exotic prints and bold shapes into clothing designs that evoke attitude and flair.
Contemporary Sportswear Classics
Opportunity for disruptive innovation in the fashion industry to create a fusion of streetwear edge and sportswear comfort in menswear styles.

Sectors Adopting This

Fashion
Opportunity for disruptive innovation in the fashion industry to create unique and daring streetwear pieces that push style boundaries.
Photography
Opportunity for disruptive innovation in the photography industry to explore creative backdrops, such as dinosaur-clad museums, in portrait series.
Menswear
Opportunity for disruptive innovation in the menswear industry to incorporate bold shapes and cool cuts that infuse youth and personality into classic styles.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 67%
Activity 16%
Freshness 8%

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