At night, the lamp called Becherlicht by Martin Neuhaus looks like an extremely chic, sophisticated light; however, when the light goes off, it takes on a whole different aesthetic. This deceiving fixture makes itself look bigger by wall projection.
The word Becherlicht means cup light in English, which gives away the essence of this product: a cup. Consisting of a focused light projected through an acrylic cup, this lamp feels more like an optical illusion than an actual fixture. The bright light, in combination with the cup, creates the shape of a retro lampshade on the wall, making it an eye-catching furniture accessory.
The Becherlicht by Martin Neuhaus is playful and deceiving; this conversation starter is available is available in five colors.
Key Themes Behind This Trend
- Optical Illusion Lights
- Opportunity for creating lighting fixtures that play with perception and create optical illusions.
- Wall Projection Lighting
- Potential to develop lamps that utilize wall projection to create unique lighting effects.
- Retro-inspired Furniture Accessories
- Disruptive innovation opportunity in designing retro-inspired accessories that serve both functional and decorative purposes.
Where This Applies
- Lighting Design
- Chance for lighting designers to explore new concepts and techniques that go beyond traditional illumination.
- Home Decor
- Innovation potential for home decor industry to incorporate optical illusion lights as unique and attention-grabbing additions to interior design.
- Art and Design Retail
- Opportunity for art and design retailers to showcase and sell retro-inspired furniture accessories that spark conversations and stand out in the market.
