Fans of Chrome and Android are going to want to buy a set of Google Watches. Created in part with Modify Watches, these timepieces are no-frills but do let you rep one of the biggest names on the web on your wrist.
The Google Watches come in Chrome, Android and "Google" and are all analog in design. The watches also come with customizable straps and sell for a price cheaper than what most watches go for today ($59). This isn't Google's first foray into fashion, and it's doubtful that it will be their last. Google hoodies and watches aren't exactly appearing in boutiques across the world, but I wouldn't doubt the company setting its sights on fashion once it has conquered the Internet and the smartphone market.
What's Driving This Trend
- Google Fashion
- The success of Google Watches offers an opportunity for Google to expand into the fashion industry.
- Customizable Wearables
- The popularity of the customizable straps on Google Watches indicates a growing demand for personalized wearables.
- Affordable Luxury
- Google Watches offer a lower price point than traditional luxury watches, disrupting the high-end timepiece industry.
Who This Affects Most
- Wearable Tech
- Google Watches represent a new competitor and potential disruptor in the growing wearable tech market.
- Fashion
- The crossover of tech and fashion with Google Watches presents an opportunity for innovation and disruption in the fashion industry.
- Luxury Goods
- The affordability of Google Watches compared to traditional luxury watches may disrupt the high-end timepiece industry.
