Models Aris Schwabe, Jasper Seven and Vanya Polunin star in the Spring/Summer 2012 campaign for Stolen by Stolen Girlfriends Club. The low res street-side shoot features raw portraits lensed by photographer Maya Villiger who captures effortlessly cool and edgy styles.
The guys sport an urban wardrobe filled with eccentric selects synonymous with the streetwear label. From splattered paint shirting to leather and plaid pairings, the models hit New York's gritty streets for a youth-infused ad campaign that is fashion forward and 90s-inspired.
From grungy flannels to chunky checkerboard cardigans, this intriguing ad campaign encourages the infusion of personality and character in fashion. The advertorial spread outfitted by stylist Zara Mirkin dares to stand out, showcasing impromptu style shots, edgy wardrobe looks and long luscious locks.
Image Credit: Maya Villiger
What Makes This Trend Stand Out
- Low Res Ads
- Opportunity for disruptive innovation: Developing low-resolution advertising solutions that effectively communicate brand messaging in an edgy and nontraditional way.
- Youth-infused Ad Campaigns
- Opportunity for disruptive innovation: Developing creative ad campaigns that resonate with young audiences through nonconformist and rebellious imagery and themes.
- Personality-infused Fashion
- Opportunity for disruptive innovation: Creating fashion collections that encourage individuality and showcase unique personal styles through eclectic and unconventional design.
Sectors Adopting This
- Fashion
- Opportunity for disruptive innovation: Utilizing non-traditional marketing strategies such as low-res ads and youth-infused campaigns to appeal to younger, fashion-forward audiences.
- Advertising
- Opportunity for disruptive innovation: Offering low-res advertising services that cater to brands looking for unconventional and edgy approaches to promoting their products.
- Photography
- Opportunity for disruptive innovation: Providing low-res photography services that appeal to brands seeking raw, unfiltered, and gritty imagery to promote their products.
