If you need some motivation to get yourself to the gym, all you have to do is to take a look through this photo series photographed by Ryan Scherb. The talented photographer's exclusive editorial is called 'Blood Sweat and Tears,' and if this doesn't push you to get your butt moving (or get you breathless -- the models are as hot as they are sweaty), then I don't know what will.
Emphasized with black, red and white hues, Ryan Scherb's 'Blood Sweat and Tears' spread features models Robyn Sinclair and Julian Schratter. Styled by Cameron Carpenter, they model styles from designers such as Givenchy, John Varvatos, Luar Zepol, RLX Ralph Laren and Issey Miyake, as they lift weights, hang from bars and show off their washboard abs. These two studs sure do make an intense workout look like a breeze.
Key Themes Behind This Trend
- Fitness Campaigns
- Partnering with fitness influencers and athletes to promote workout routines or products through social media campaigns.
- Athleisure Apparel
- Creating stylish and functional workout clothing that can be worn outside of the gym as well.
- Virtual Personal Training
- Developing a virtual personal training service that utilizes artificial intelligence and live-streaming technology.
Where This Applies
- Fitness Industry
- Utilizing the latest fitness trends to create new services and products that cater to modern workout lifestyles.
- Fashion Industry
- Collaborating with fitness professionals to produce high-performance, fashionable clothing that can be worn both in and out of the gym.
- Technology Industry
- Incorporating AI and live-streaming technology to create new innovative virtual personal training services and platforms.
