The girls walking the catwalk in the Alexis Mabille Haute Couture Spring 2012 collection look like they belong in some undiscovered region of Oz -- that, or they live in the chocolate room in Willy Wonka’s factory and blend in with the sugary landscape.
These models have their faces painted to match their outfits and the gigantic flowers sitting on top of their heads. Some are draped in brightly colored dresses, while others rock the suit look; regardless of what they're wearing however, these models pull it off with a lot of confidence.
The Alexis Mabille Haute Couture Spring 2012 girls could very well be the newest mascots for Starburst. In fact, the juicy candy company should look into hiring them because an advertisement with these ladies would rake in the revenue.
What Makes This Trend Stand Out
- Colorful Couture
- Disruptive innovation opportunity: Create a line of vibrant, unconventional couture pieces that incorporate bold colors and unique headpieces.
- Face Paint Fashion
- Disruptive innovation opportunity: Develop a trend of face paint as a fashion accessory, incorporating it into makeup routines and runway looks.
- Edible-inspired Style
- Disruptive innovation opportunity: Launch a line of clothing and accessories inspired by food, embracing the whimsical and fantastical elements of confectionery.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Collaborate with designers to create collections that push the boundaries of traditional fashion and explore imaginative, unconventional styles.
- Cosmetics
- Disruptive innovation opportunity: Develop a range of face paint products that are safe, easy to use, and cater to the growing demand for expressive makeup looks.
- Food and Beverage
- Disruptive innovation opportunity: Create a new category of edible-inspired fashion and accessories to cater to consumers seeking unconventional and whimsical style choices.
