Haute Holmes-Inspired Attire

Umit Benan Men's Autumn / Winter 2012 Collection

The slightly modern Sherlock Holmes was seen strutting across stage at the unveiling of Umit Benan Men's Autumn/Winter 2012 collection during Milan fashion week. Long coats, boots, hats and beards seem to be every man's perfect and most stylish method of protection against this year's potentially frigid weather. The looks may have men wishing to skip summer and head straight for falling leaves so they can get their hands on some of the sleek jackets and elegantly eye-grabbing casual outfits that were presented during the show.

From waistcoats to plaid, the pieces from the collection littered the runway with outfits that presumed high-class European etiquette. Fashion trend spotters can expect to see tributes to the past with a Holmey swagger -- perhaps even a few received pronunciation techniques to match language with appearance.

Modern Sherlock Holmes Fashion
Opportunity for fashion designers to create modern, sleek jackets and elegantly eye-grabbing casual outfits inspired by Sherlock Holmes.
High-class European Etiquette
Opportunity for fashion trend spotters to observe and incorporate high-class European etiquette into their fashion choices.
Tributes to the Past with a Holmey Swagger
Opportunity for fashion designers to pay homage to the past by incorporating Holmes-inspired elements with a modern twist.

Sectors Adopting This

Fashion Design
Disruptive innovation opportunity for fashion designers to create modern, sleek jackets and elegantly eye-grabbing casual outfits inspired by Sherlock Holmes.
Fashion Trend Spotting
Disruptive innovation opportunity for fashion trend spotters to observe and incorporate high-class European etiquette into their fashion choices.
Fashion Performance & Showcasing
Disruptive innovation opportunity for fashion designers to create shows that pay homage to the past by incorporating Holmes-inspired elements with a modern twist.
SCORE
2.0 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 29%
Activity 23%
Freshness 8%

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