When you're already at the top, as NBA star Kobe Bryant is, where do you go? The KobeSystem: Success for the Successful campaign addresses this question to promote the new Nike Kobe VII System Supreme shoe.
Featuring extremely successful people such as Richard Branson, Kanye West and Serena Williams, the KobeSystem: Success for the Successful commercial aims to get people to go beyond their successes to achieve even bigger and better goals by wearing Bryant's new shoe and using the KobeSystem. In the ad, which is directed by Jody Hill and produced by Wieden + Kennedy Portland, Bryant says even when you think you've reached your peak, you shouldn't stop as there are ways to get to an even higher level.
Says Nike Basketball's Global Marketing Director Adam Roth, "Kobe’s success truly transcends the court and can inspire others to go beyond what they think is possible. This multi-media campaign invites consumers to be an active part of the KobeSystem, in sport and in life."
Why This Trend Is Growing
- Extreme Achievement
- Disruptive innovation opportunity: Develop products or services that help individuals surpass their previous achievements and reach even higher levels of success.
- Success for the Successful
- Disruptive innovation opportunity: Create campaigns or strategies that motivate high achievers to continuously strive for greater success by engaging with a product or system.
- Transcending Limits
- Disruptive innovation opportunity: Explore ways to challenge existing limits and push people beyond their perceived boundaries to unlock higher potential.
Industries Being Reshaped
- Sports Apparel
- Disruptive innovation opportunity: Develop innovative sports apparel that enhances performance and enables athletes to maximize their potential.
- Marketing and Advertising
- Disruptive innovation opportunity: Invent new strategies or campaigns that inspire high achievers and push them to achieve even greater goals.
- Personal Development
- Disruptive innovation opportunity: Create products, services, or platforms that empower individuals to continuously improve and surpass their own achievements.
