The music video for ‘Born To Die’ is a steaming hipster delight, whisking the viewer through a haze of hopelessness. Del Rey sits in a dreamy heiress isolation, crowned and guarded by tigers. Del Rey’s exaggerated puppy dog eyes and overly pouted lips croon with soul and drip with sad, wistful youth. She mourns a dusty, All-American affair and dips the viewer in the bittersweet violence of love.
‘Born To Die’ shows off Lana Del Rey’s new-wave Edie Sedgwick vibes. Her sultry retro style got her scooped up by producer, David Kahne, and tweeted by big names like Kanye West. This up-and-coming It Girl’s album will be released January 27th, 2012.
What's Driving This Trend
- Retro-inspired Music Videos
- Disruptive innovation opportunity: Produce vintage-looking music videos with modern artists for a nostalgic spin on visual storytelling.
- Indie Artist Branding
- Disruptive innovation opportunity: Embrace indie aesthetics and cultivate unique images for musical artists to create a following and broaden their appeal.
- Youthful Nostalgia
- Disruptive innovation opportunity: Design marketing campaigns and products that evoke a longing for a simpler and more innocent time to appeal to young consumers.
Who This Affects Most
- Music Production
- Disruptive innovation opportunity: Incorporate retro design elements and aesthetics to create a fresh and unique visual style for contemporary music videos.
- Marketing
- Disruptive innovation opportunity: Promote products and services through visual storytelling that taps into a sense of yearning for the past to attract younger consumers.
- Fashion
- Disruptive innovation opportunity: Capitalize on the popularity of retro-inspired aesthetics to launch fashion lines that cater to consumers' longing for a bygone era.
