Courtside Futuristic Footwear

The APL Concept 2 Reveals a Slick Brand New Look

For those who have seen Concept 1 of Athletic Propulsions Lab sneakers, it's time to meet the the APL Concept 2.

Compared to its predecessor, the APL Concept 2 has more of a futuristic look and it boasts plenty more details. The design is striking and it has a layered aesthetic that is very separate from the first model. At 15 ounces, it's a fairly lightweight shoe and much of it has to do with its carbon fiber upper construction. Like the Concept 1, the Concept 2 features the spring-based Load 'N Launch technology designed to help improve vertical leap. While this got the sneaker banned from the NBA, it's still a cool addition that most will appreciate. The piece also has a speed-lacing system, a new herringbone outsole for traction and black flow vents to keep your feet cool and fresh .

The APL Concept 2 is limited in quantity and is now available.

Futuristic Footwear Design
Opportunity to innovate and create futuristic-looking footwear designs using layered aesthetics and carbon fiber upper construction.
Load 'N Launch Technology
Opportunity to develop and implement spring-based Load 'N Launch technology in athletic footwear to enhance vertical leap and performance.
Speed-lacing Systems
Opportunity to improve and create new speed-lacing systems for athletic footwear that provide convenience and efficiency.

Where This Applies

Athletic Footwear
Opportunity for athletic footwear brands to capitalize on the futuristic footwear design trend and incorporate carbon fiber construction, Load 'N Launch technology, and speed-lacing systems.
Sports Technology
Opportunity for sports technology companies to collaborate with athletic footwear brands to develop and integrate innovative technologies, such as Load 'N Launch, into performance-enhancing footwear.
Fashion and Design
Opportunity for fashion and design industry professionals to explore and incorporate futuristic design elements, such as layered aesthetics and carbon fiber materials, into footwear collections.
SCORE
3.1 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 44%
Activity 42%
Freshness 8%

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