The bold and bright Olasul spring/summer 2012 lookbook stars model Bruce Raubenheimer. Bruce poses in vibrant surfer ensembles in this dynamic portrait series lensed by photographer Justin Hollar. This technicolor lookbook features electric-hued swimwear and eye-catching tees. The color-filled Olasul collection, created by Peruvian designer Lorenz Korder Fort combines fashion with functionality.
Bruce sports the latest in colorful surfer gear, wearing citrus-hued swimwear paired with easy and relaxed t-shirts. The fun clothes are created from quality textiles that include pima cotton and linens. These breathable and lightweight fabrics allow for tremendous quality and durability in this summery pieces. The Olasul spring/summer 2012 lookbook mixes a casual effortlessness with upbeat imagery that is fearless in its use of bright colors. This surfer-friendly photo series does not disappoint, proving that less is more and that bright accents make for a winning collection.
Image Credit: Justin Hollar
Key Themes Behind This Trend
- Colorful Surf Gear
- Opportunities to disrupt the surf gear industry with boldly colored and functional designs.
- Breathable Textiles
- Innovative textiles with great quality and durability are set to disrupt the fashion industry.
- Casual Effortlessness
- The trend towards effortless and relaxed fashion styles is an area of potential disruption for the fashion industry.
Where This Applies
- Surf Gear Industry
- The surf gear industry has an opportunity to embrace bold and colorful designs that combine fashion with functionality.
- Textile Industry
- Innovative textile companies have the opportunity to produce breathable and lightweight fabrics for the fashion industry.
- Fashion Industry
- The fashion industry has the opportunity to disrupt traditional fashion styles by embracing casual and effortless fashion trends.
