The Kardashian sisters are everywhere lately and they're really trying to infiltrate the fashion world with their Sears and Macy's fashion lines and now, the Avon Kardashian Kollection.
The Avon Kardashian Kollection is a line of handbags that showcase the girls' glamorous aesthetic, featuring snakeskin embossments, studded detailing and, of course, leopard print. Ranging in price from $29.99 to $89.99, the pieces from the exclusive Avon Kardashian Kollection are also quite budget-friendly -- unfortunately, it's available only in Australia.
Avon is also celebrating the launch of the collection by offering Aussies the chance to 'Live Like a Kardashian.' The winner of the competition will get a flight for two, a shopping spree, pampering session and a pricey ($400) dinner.
What's Driving This Trend
- Celebrity Fashion Lines
- Disruptive innovation opportunity: Collaborate with popular celebrities to create exclusive fashion lines that cater to their fan bases.
- Affordable Luxury
- Disruptive innovation opportunity: Design and market high-quality products at affordable prices to appeal to a wider customer base.
- International Brand Expansion
- Disruptive innovation opportunity: Expand brand presence into new international markets to capitalize on global demand.
Who This Affects Most
- Fashion Retail
- Disruptive innovation opportunity: Integrate online and offline shopping experiences to provide customers with a seamless and personalized retail experience.
- Beauty and Cosmetics
- Disruptive innovation opportunity: Develop innovative and sustainable packaging solutions that reduce waste and appeal to environmentally-conscious consumers.
- Tourism and Hospitality
- Disruptive innovation opportunity: Create unique travel experiences and luxury packages tied to celebrity collaborations to attract affluent customers.
