While many Hollywood starlets are choosing to get a little risque with their evening gowns on the red carpet (with plunging necklines and unexpected cutouts) the Badgley Mischka Pre-Fall 2012 collection takes fashion lovers back to the classy age of Old Hollywood.
High necklines and long trains are the most distinguishing factors of this collection, that is sure to make several appearances on the red carpets during awards season over the next few months.
The Badgley Mischka Pre-Fall 2012 collection is all about glamor and elegance, and designers Mark Badgley and James Mischka absolutely delivered in that area. The significantly neutral collection (blue, green, purple, and red each make one single appearance) is undoubtedly the most refined and retro-glam offering of the Pre-Fall season.
What's Driving This Trend
- Retro-glam Fashion
- Disruptive innovation opportunity: Create a modern twist on retro-glam fashion by incorporating sustainable materials and ethical production practices.
- Revival of High Necklines
- Disruptive innovation opportunity: Design high-necked garments with innovative fabrics that offer both style and functionality, such as built-in UV protection or moisture-wicking properties.
- Nostalgic Red Carpet Fashion
- Disruptive innovation opportunity: Develop a rental service that provides affordable access to luxurious red carpet-worthy outfits inspired by Old Hollywood fashion.
Who This Affects Most
- Fashion Retail
- Disruptive innovation opportunity: Integrate augmented reality technology into fashion retail stores to provide customers with virtual try-on experiences for vintage-inspired high-neckline garments.
- Sustainable Fashion
- Disruptive innovation opportunity: Establish a sustainable fashion brand that specializes in creating high-quality, environmentally-friendly garments inspired by Old Hollywood elegance.
- Fashion Rental
- Disruptive innovation opportunity: Launch an online platform that connects fashion-forward individuals with vintage-inspired, high-neckline outfits available for rent for special occasions.
