Birch Plywood Jewelry

The Bandada TANgRAM Collection is Colorful and Chunky

The Bandada TANgRAM Collection is full of fun. Colorful, chunky and made out of wood, the pieces are great for younger generations but can still be appreciated by older ones as well. As far as statement-making accessories go, this line is on top of its game. Yet, instead of being full of glamor and sophistication, its playful edge allows it to be a more casual alternative and thus, perfect for the day time.

Designed by Ana María Ramírez and Adriana Díaz, the Bandada TANgRAM Collection is specifically made out of birch plywood. They chose to go with this material because “plywood is an industrial recycled material made with the waste of wood that’s economical, resistant, practical, durable and—very important!—capable of retaining the beauty and charm of the natural wood.”

Chunky Wood Jewelry
Disruptive innovation opportunity: Explore sustainable materials and unique designs to create bold and eco-friendly accessories.
Playful Statement Accessories
Disruptive innovation opportunity: Combine playfulness and casual design elements to cater to younger generations seeking fun and unique fashion choices.
Industrial Recycled Materials
Disruptive innovation opportunity: Utilize recycled materials, such as birch plywood, to create fashionable and affordable accessories while reducing environmental impact.

Who This Affects Most

Fashion Accessories
Disruptive innovation opportunity: Revolutionize the accessory industry by incorporating sustainable materials and playful designs to meet the evolving fashion preferences.
Sustainable Fashion
Disruptive innovation opportunity: Tap into the growing market of eco-conscious consumers by creating fashion accessories that prioritize sustainability without compromising style.
Woodworking Industry
Disruptive innovation opportunity: Develop innovative manufacturing techniques and woodworking processes to efficiently produce high-quality and visually appealing wooden jewelry.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 47%
Freshness 8%

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