This Aizone FW11 Campaign will have you thinking about typography in ways you never even dreamed of. After all, it's not every day you get to see sexy models painted up in stylish typefaces with words that may not leave a lasting impression on you, but are still extremely fun to look at nonetheless.
The Aizone FW11 Campaign is the brainchild of Jessica Walsh, who's a pro at producing provocative, showstopping promos that necessitate viewers to do double-takes. The harsh contrast between the black and white paints used on the models' bodies punch viewers' eyes in just the right way. I'm especially impressed with Walsh's resourcefulness as she was able to track down a paint that didn't smudge or obstruct the models' alluring poses.
What's Driving This Trend
- Typographic Body Art
- The idea of combining typography with body art presents disruptive innovation opportunities for the fashion industry to create unconventional and eye-catching fashion campaigns.
- Provocative Advertising
- Creating thought-provoking and daring ad campaigns like the Aizone FW11 adds a new dimension to the advertising industry and opens possibilities for new creative outlets.
- Contrasting Element
- Integrating high contrast elements could be a new trend in fashion to appeal to consumers’ sense of intrigue and playfulness.
Who This Affects Most
- Fashion
- The fashion industry can benefit from adopting the typographic body art concept into their campaigns to attract new audiences and create a strong brand presence.
- Advertising
- The advertising industry can create unconventional ads similar to the Aizone FW11 campaign to draw attention to brands and products in unique ways.
- Art and Design
- The use of typography as a design element in art and design brings forth new opportunities to create visually stunning and unique pieces.
