Misconceptions of high-fashion brands being too fancy is understandable, but the Chanel Spring 2012 Sneakers show that even luxurious companies know how to take a step back.
To some, it may be a surprise to see the Chanel Spring 2012 Sneakers come from the French fashion power house. The product is quite casual; in fact, it looks like something Asics would release. Next year the company will be launching two different styles with a white upper that has patches of different colors for a rainbow look. There's the standard low-top with laces and a high-top that has a strap integrated on the top. The sneakers will be a part of Chanel's sporty spring collection next year. It'll include vests, jackets and more in addition to the footwear.
What's Driving This Trend
- Luxury Sneakers
- Opportunity for high-end designers to venture into the casual footwear industry and capture a new market.
- Colorblock Fashion
- Trend towards bright and bold color placement in fashion that can be seen in not just footwear, but also clothing and accessories.
- Athleisure
- Growing demand for apparel and footwear that offers both comfort and style for an active lifestyle presents opportunities for luxury brands to expand their product line.
Who This Affects Most
- Fashion
- The fashion industry can benefit from exploring and incorporating casual and sporty designs that appeal to a broader market.
- Footwear
- The footwear industry can innovate by incorporating bold colorblocking designs and integrating comfort and style in everyday footwear.
- Luxury Goods
- The luxury goods industry can tap into the growing athleisure trend by venturing into the casual and sportswear market and offering high-end options for consumers.
