Fashionistas around the world may soon ditch their iPhones in favor of the new LG Prada 3.0. LG is hoping to strike phone with its third Prada collaboration in five years. The first two Prada phones had to go toe-to-toe with the iPhone and were soundly beaten. Now, thanks to the popularity of Android, LG's new Prada phone may have a chance to make some noise.
The LG Prada 3.0 has a 4.3-inch NOVA display and runs off of the upgradeable Android 2.3.7 OS. The phone is iPhone 4S like in that it has an 8.0 megapixel camera and is all-black. The phone is unlike the iPhone 4S in that it only comes with 8GB of memory (expandable with memory cards) and is co-branded with one of the biggest fashion labels in the world. No word on pricing, but the LG Prada 3.0 is expected to drop sometime in January.
What's Driving This Trend
- Fashion-tech Collaborations
- Collaborations between tech companies and fashion industry to produce fashionable tech products.
- Smartphone Fashion Alternatives
- Fashionable and stylish smartphones as an alternative to the traditional high-end models.
- Minimalistic Smartphone Design
- Designing smartphones with minimalistic features and simple aesthetics.
Who This Affects Most
- Consumer Electronics
- The merging of fashion and tech for new smartphones may disrupt and expand consumer electronics industry.
- Fashion Retail
- Fashion retailers could benefit from adding tech products as offerings, and specifically sell phones that offer a fashionable and regional feel beyond the traditional smartphone brands.
- Marketing and Advertising
- Marketing agencies can take advantage of new fashion-tech collaborations to target audiences and increase brand awareness for both fashion and tech brands.
