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Clorox GREENWORKS

Clorox teams up with Sierra Club, and change their business model to become a sustainable company. Through the guidance of the Sierra Club, Clorox has been able to develop GREEN WORKS.
Green Works have 5 products in its line-up that are able to be used in all areas of the home. Clorox claims that these products are 99% natural plant-based ingredients, most derived from Coconut and Lemon Oils and are delivered in 100% recyclable packaging.

SCORE
0.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 0%
Activity 0%
Freshness 8%

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