OpenSky has set itself a lofty mission: create the best possible digital shopping experience that it can. To do so, OpenSky has brought together 75 influential tastemakers in health, food, design and fashion.
The OpenSky concept takes the idea of curating the web to the next level by bringing together a team with backgrounds in key areas. Shopping online can sometimes be a cumbersome experience, but OpenSky is trying to recreate a unified mall-like experience.
Implications - The web offers a unique opportunity for consumers to connect with professionals and specialists. This level of interaction and insight can create a level of intimacy and loyalty towards a brand. Companies should consider how they can connect a team of specialists with their consumers, to impart knowledge and imbue passion.
Key Themes Behind This Trend
- Curated Shopping Sites
- The trend of bringing together influential tastemakers from various fields to recreate an enhanced online shopping experience.
- Leveraging Influencers
- The trend of tapping into influencers in key areas to provide expertise, connect with consumers and create brand loyalty.
- Unified Online Shopping Experience
- The trend of recreating a mall-like experience through a digital platform, to provide a seamless and enjoyable shopping experience.
Where This Applies
- E-commerce
- Creating curated shopping sites that offer a unique and personalized experience can disrupt the e-commerce industry and drive brand loyalty.
- Digital Marketing
- Leveraging influencers in key areas can provide companies with an opportunity to create brand awareness through authentic and engaging content.
- Retail
- Providing a unified online shopping experience can enhance the retail industry, making it easier and more enjoyable for consumers to find and buy the products they are looking for.
