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High-Tech Fitness Shades

Sportiiiis Lets You Keep Track of Your Routine Through the Eyes

— October 25, 2011 — Tech
Tracking progress on your exercise routine can now be done through your eyes thanks to the high-tech Sportiiiis shades.

The Sportiiiis sunglasses allow athletes to keep track of their workout without having to have to constantly glance at a wristwatch of clock. The idea is to provide information through seven multi-colored LED positioned just outside the the primary visual plane. For example, if a runner/cyclist's heart rate reaches the target zone, the lights go green. If the light turns red, it means that the individual is working too hard and needs to slow down. Users will also be able to configure the LEDs and, "instruct the unit to respond to input from any ANT+ device using Mac, PC or smartphone software," according to Gizmag. The Sportiiiis is also waterproof and features an audible coach.
Trend Themes
1. Smart Wearable Technology - The Sportiiiis shades demonstrate the trend of smart wearable technology, allowing athletes to track their workout progress in a convenient and hands-free way.
2. Fitness Tracking - Sportiiiis shades offer a disruptive innovation opportunity in the fitness tracking industry by providing real-time information on heart rate and workout intensity without the need for external devices.
3. Personalized Data Visualization - With the ability to configure the LEDs and respond to input from various devices, Sportiiiis sunglasses tap into the trend of personalized data visualization, allowing users to customize their workout information display.
Industry Implications
1. Sports and Fitness - The sports and fitness industry can benefit from the disruptive innovation of Sportiiiis shades, as it enhances athletes' ability to monitor and optimize their workouts in real-time.
2. Wearable Technology - Wearable technology industry can leverage Sportiiiis shades as a novel product that combines functionality, style, and convenience for fitness enthusiasts.
3. Health and Wellness - Health and wellness industry professionals can explore the opportunities presented by Sportiiiis shades to help individuals achieve their fitness goals and enhance their overall well-being.
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