If running is your go-to workout, then you'll love the Nike 'Never Stop Running' campaign. Illustrating the sportswear company's dedication to the activity and in an effort to promote its Lunarglide + 3 Shields shoes, this campaign definitely appeals to those who love pounding the pavement.
One of the Nike 'Never Stop Running' commercials, which were created with the help of Wieden + Kennedy, features "Alice," a girl who literally can't stop running. Alice even takes her coffee while on the run! This girl runs so much so that her friends and family have to run alongside her to connect with her.
This humorous commercial for the Nike 'Never Stop Running' campaign is part of the brand's bigger global initiative to get more people running. In addition to its shoes, Nike offers a variety of tools for runners, including its Nike+ application and its online site that connects those in its global running community.
Key Themes Behind This Trend
- Running-focused Campaigns
- Creating ad campaigns focused on running to promote shoes and apparel is a trend in sportswear marketing.
- Running as a Lifestyle
- Promoting running not just as a workout, but as a way of life is a trend in the fitness industry.
- Technology for Runners
- Developing technology tools and apps to enhance the running experience is a trend in the sports technology industry.
Where This Applies
- Sportswear
- The sportswear industry can benefit from creating campaigns that highlight specific fitness activities.
- Fitness
- The fitness industry can create programs and products that promote running as a lifestyle.
- Sports Technology
- The sports technology industry can develop new tools and apps geared towards runners.
