If you love a classic love story, this Madison Magazine November 2011 editorial will have you instantly falling head over heels.
Photographer Carlotta Moye captures the stunning Rose Smith as she poses on a train with her star-crossed lover. Full of pieces inspired by the 40s, Smith wears styles from fashion houses like Mulberry and Louis Vuitton. I'm simply loving how believable the storyline is in this Madison Magazine November 2011 editorial; it almost looks like a teaser for a movie.
This photo shoot is so soft and romantic it's hard not to find yourself wishing you lived in that era as well.
Implications - No longer attracted to revealing styles, female shoppers are looking for more sophisticated pieces to add to their wardrobe. Those working in the fashion industry could answer this demand by focusing on this chic aesthetic.
Key Themes Behind This Trend
- Sophisticated Fashion
- As female shoppers move away from revealing styles, there is an opportunity for the fashion industry to focus on creating more sophisticated pieces to meet the demand.
- Romantic Storytelling
- The popularity of romantic love story editorials suggests an opportunity for media and advertising industries to create campaigns centered around romantic storytelling.
- Vintage-inspired Fashion
- The incorporation of 40s-inspired styles in the Madison Magazine editorial shoot indicates a potential trend in the fashion industry for vintage-inspired pieces.
Where This Applies
- Fashion
- There is an opportunity for the fashion industry to cater to the demand for more sophisticated, vintage-inspired pieces as female shoppers look for less revealing styles.
- Media
- The popularity of romantic love story editorials suggests an opportunity for the media industry to create more campaigns centered around romantic storytelling.
- Advertising
- There is an opportunity for the advertising industry to incorporate romantic storytelling into their campaigns and appeal to customers who are drawn to this style.
