Set in a construction site by the sea, this editorial shoot features Korean boy band 2PM’s Taecyeon and Wooyoung for the latest issue of Cosmopolitan magazine, which is sure to make female fans from all around the world swoon with excitement.
Posing with giant mean machines, rusty steel structures and massive slabs of solid concrete blocks, the duo rocks the rugged road warrior look in Ebisu denim, Hunter boots and heavy jackets.
There is one shot in particular from the editorial spread that depicts a masculine-looking Taecyeon pushing his motorbike on a stretch of dirt road, as he looks into the distant horizon.
What Makes This Trend Stand Out
- Gender-bending Fashion
- Opportunities to explore androgyny and masculinity in women's fashion to create bold, unexpected looks.
- Musical Celebrity Endorsements
- Music artists increasingly partnering with fashion brands for photo shoots and marketing campaigns.
- Industrial Fashion Shoots
- Editorials featuring fashion and industrial elements, creating a new aesthetic that combines rugged masculinity with chic fashion.
Sectors Adopting This
- Fashion
- Fashion brands can experiment with gender-bending styles and collaborate with musicians to expand their marketing reach.
- Music
- Music artists can expand their brand partnerships to include fashion collaborations and marketing campaigns.
- Marketing
- Marketers can capitalize on the popularity of industrial and masculine elements in fashion photography to create edgy, attention-grabbing campaigns.
