The latest in a series of attempts by Web 2.0 companies to develop corporate culture, the 'Shoegler' is a modified version of the classic Nike Dunk Low and was conceptualized by the Google executives personally.
The idea of geeky or web-inspired shoes isn't necessarily new; in fact, there's been a recent slew of big brand synergies like the Addidas Wampa Shoes and Nike's Air Mags. The 'Shoegler,' on the other hand, is admittedly bizarre and represents more of a corporate gag than a real branding initiative. Still, it's amusing to look at! For starters, Larry Page's press photo is bizarrely placed on the tongue of the shoe. The original color scheme has been replaced with the Google theme, a G-maps close-up can be found in the neutral white spaces and a retro company logo sits on the shoe's heel.
While CEO Larry Page personally signed all of the available 'Shoeglers,' it was Evan Steinberg, Google's Community Manager for Android, who actually designed the sneakers.
Key Themes Behind This Trend
- Geeky Shoes
- The trend of creating shoes inspired by geeky or web culture presents an opportunity for brands to tap into unique niche markets.
- Branded Synergies
- The recent surge in big brand collaborations, like the Nike Dunk Low 'Shoegler', demonstrates an opportunity for companies to create unique and limited-edition products that generate buzz and appeal to specific audiences.
- Corporate Gags
- The concept of creating products as corporate gags, like the Google-inspired 'Shoegler' sneakers, can be a playful way for companies to showcase their culture and engage with their community.
Where This Applies
- Footwear
- The footwear industry has the potential to create innovative and novelty products, like geeky or web-inspired shoes, that cater to specific consumer interests and subcultures.
- Fashion
- In the fashion industry, collaborating with different brands or incorporating elements of pop culture can create disruptive products that capture the attention of consumers and generate hype.
- Tech and Internet
- Tech and internet companies, like Google, can explore opportunities to extend their brand identity through unique merchandise and collectibles, allowing them to connect with their audience in new and unconventional ways.
