Creative Cremation Cultivation

Poetree is a Plant that Grows from the Ashes of Your Loved Ones

Although the death of an animal (human or otherwise) is naturally eco-friendly, funeral conventions have made the process 'un-green' and sometimes toxic -- fortunately, Poetree will connect the diseased back into the natural Circle of Life once and for all.

Parisien designer Margaux Ruyant has sought to reform and beautify the entire process of burial, courtesy of her new invention called the Poetree. By planting a seed into the cremation vessel, you can witness a tree quickly sprout like a phoenix from the ashes of your loved one, adding an element of poetic justice to the unfortunate passing. Made from ceramic, the jar is etched with details of the dearly departed's life. When the time is right and the mourning process is almost over, you simply remove the rubber stopper, pour some soil in and plant a boxwood tree seed inside. By challenging the 'static' view of death, Ruyant has reclaimed the naturalistic view of death as change and elegant transformation.

Eco-friendly Funerals
The trend for eco-friendly funerals and burial methods is growing, with opportunities for innovation and disruption in the funeral industry.
Memorial Products
The demand for innovative and personalized memorial products is increasing, offering opportunities for disruption and creativity in the funeral industry.
Circular Economy in Death Care
The circular economy approach to death care, such as Poetree, offers opportunities for disruptive innovation in the funeral industry and beyond.

Sectors Adopting This

Funeral Services
The funeral services industry could see disruption and innovation with the growing trend for eco-friendly funerals and personalized memorial products.
Memorial Products
The memorial products industry could see increased demand and innovation as people look for personalized and eco-friendly options.
Environmental Sustainability
The trend for eco-friendly funerals and circular economy in death care presents opportunities for innovation and disruption in the environmental sustainability industry.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 12%
Activity 26%
Freshness 8%

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