Sarah Hood Creates Wearable Pieces out of Greenery
Christopher DeLuca — September 2, 2011 — Eco
References: sarahhoodjewelry & designtaxi
Sarah Hood jewelry collection is unlike any that you are likely to see in the very near future. Hood creates pieces of jewelry out of living plants. The rings that comprise her collection have a tiny flower pot with a living plant on them.
Sarah Hood has come up with an innovative concept to allow green-minded to consumers to express their alignment with environmental stewardship in a funky and hip way. Shehas created rings that will certainly be the only ones in your collection that will need to be watered.
Implications - Youth consumers are drawn to objects that stand out from the pack and combine ideas in interesting ways. This stems from there desire to express their individuality with their purchases. Companies ought to take this into consideration when creating marketing campaigns geared towards this demographic.
Sarah Hood has come up with an innovative concept to allow green-minded to consumers to express their alignment with environmental stewardship in a funky and hip way. Shehas created rings that will certainly be the only ones in your collection that will need to be watered.
Implications - Youth consumers are drawn to objects that stand out from the pack and combine ideas in interesting ways. This stems from there desire to express their individuality with their purchases. Companies ought to take this into consideration when creating marketing campaigns geared towards this demographic.
Trend Themes
1. Living Plant Jewelry - Innovative jewelry pieces crafted from living plants offer a unique way for consumers to express their environmental consciousness.
2. Expressing Individuality - Youth consumers seek unique and standout products as a means to express their individuality, highlighting the need for companies to create distinct marketing campaigns.
3. Green-minded Fashion - Combining fashion and environmental stewardship, the concept of living plant jewelry presents disruptive opportunities for sustainable fashion and accessories.
Industry Implications
1. Fashion Accessories - The fashion accessories industry can leverage the concept of living plant jewelry to tap into the market of environmentally-conscious consumers and offer unique products.
2. Youth Marketing - With the desire for individual expression among youth consumers, the youth marketing industry can explore innovative ways to target this niche, such as promoting living plant jewelry.
3. Sustainable Fashion - The sustainable fashion industry can incorporate living plant jewelry as a disruptive innovation to push the boundaries of eco-friendly, wearable creations.
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