Hilariously Awkward Photography

Jackson Eaton's 'The Third Wheel' Series is Creepy Yet Endearing

The Third Wheel photo series just gets funnier and funnier the more you browse through it. At first, the candid, film-like look of each image gives the impression that these shots involve real people and real situations. In fact, this idea behind this series would make a great photoblog. Yet slowly it becomes clear that these instances are definitely staged, especially considering how ludicrous they become.

Shot by West Australian Jackson Eaton, The Third Wheel photo series shows that he certainly has a great sense of humor. Although some may think these scenarios are somewhat creepy, many more will see them as endearing. It is as if the 'third wheel' is all of these couples' best friend, there to share all of their tender moments from expressions of love to the birth of their babies.

Staged Photography
Opportunities for photographers to create and sell humorous staged photography as art or for commercial use.
Humorous Content Creation
Opportunities for content creators to leverage humor and awkwardness to generate viral content.
Candid Style Photography
Opportunities for photographers to create candid-style photography while still incorporating humor.

Industries Being Reshaped

Photography
Photographers can take advantage of the trend towards humorous, awkward, and candid-style photography to offer differentiated services.
Social Media
Social media platforms should take advantage of the trend towards humorous and awkward content to capture user attention and increase engagement.
Marketing and Advertising
Marketers and advertisers can leverage the trend towards humor and awkwardness in advertising campaigns to capture audience attention and generate brand awareness.
SCORE
6.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 100%
Activity 100%
Freshness 8%

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