The Gant Spring/Summer 2011 Lookbook is the epitome of smooth late summer style. The campaign stars Fanny Anselme, a gorgeous French model who has been steadily making her mark on the fashion world since beginning her career in 2007.
The Gant Spring/Summer 2011 Lookbook sees Anselme in a variety of different looks, with the one common thread between them that Gant's new line is hipster and preppy-chic.
My favorite shot in the collection features Anselme seated on a ledge, clad in a checkered button down, a t-shirts, shorts, and green boat shoes. Her facial expression is a genuinely happy one, as she looks off camera. The shot perfectly encapsulates the spirit of the lookbook and Gant's fall collection -- fun, everyday, and stylish.
The outfits featured in this collection of photographs are all available now.
What's Driving This Trend
- Hipster Style
- The rise of hipster fashion represents an opportunity for brands to tap into Millennial and Gen Z markets.
- Preppy-chic Fashion
- Expanding preppy-chic fashion beyond traditional markets could lead to new demographics and revenue streams for brands.
- Model Influencers
- Partnering with social media influencers and models with significant online followings could boost brand recognition and sales.
Who This Affects Most
- Fashion
- Incorporating hipster and preppy-chic elements into fashion designs can appeal to younger demographics and expand market reach.
- Marketing
- Utilizing social media influencers and models for marketing campaigns can lead to increased brand awareness and engagement.
- Retail
- Offering trendy and stylish clothing options can attract younger demographics to retail stores and online shopping platforms.
