Two of the biggest and most unlikely names in the modeling world have joined forces and are featured as the faces of the Auslander Spring 2012 ad campaign. Montreal-born Rick Genest, also known as Zombie Boy due to his head-to-toe tattooed appearance and androgynous model Andrej Pejic have teamed up to front the Brazilian label's campaign.
The Auslander Spring 2012 campaign was photographed Marcelo Krasilcic and styled by Antonio Frajado and José Camarano and showcases the unique looks of both Genest and Pejic.
Zombie Boy Rick Genest recently earned critical acclaim for his role in Lady Gaga's 'Born This Way' music video, while Pejic has been enjoying amazing success in the high fashion world, walking the runways of some of the biggest designers in the world. He is perhaps most well-known for modeling the Jean Paul Gaultier sheer paneled dress that Rihanna famously wore to the 2011 Grammy Awards.
The Auslander Spring 2012 campaign is definitely one of the more memorable shoots from this season.
What's Driving This Trend
- Inked Androgynous Models
- Inked androgynous models are gaining popularity in the fashion industry.
- Acceptance of Non-traditional Beauty Standards
- There is a growing acceptance of non-traditional beauty standards in the modeling industry.
- Challenging Gender Norms
- Gender norms are being challenged by the use of androgynous models in mainstream media.
Who This Affects Most
- Fashion Industry
- The fashion industry could take advantage of including more diverse beauty standards and models in their campaigns.
- Entertainment Industry
- The entertainment industry could benefit from showcasing more non-traditional looks, to reflect a diverse society.
- Advertising Industry
- The advertising industry could incorporate more non-conventional models in their media campaigns to better reflect changing societal norms.
