Gaming companies currently have a monopoly over most skilled fantasy illustrators in the world, but that doesn't mean Guo Jian is lost in the crowd. The Shanghai-based artist has a masterful knack for producing images with otherworldly aesthetics, and he dazzles the eyes with his attention to detail and use of vibrant color schemes in this recent work.
I'm most impressed with Guo Jian's environments as they're always epic in scale, and look unlike anything I've seen in contemporary documentaries or photographs concerning this humble planet.
Implications - Consumers gravitate towards fantasy imagery because it induces escapist sensations for viewers. These sensations, in turn, act as a source for stress relief. Corporations looking to attract consumer attention with advertising campaigns should consider utilizing fantasy imagery since demand for it is always high.
What Makes This Trend Stand Out
- Fantasy Imagery in Advertising
- Opportunity for corporations to utilize fantasy imagery in advertising campaigns to attract consumer attention and provide stress relief.
- Skilled Fantasy Illustrators
- Opportunity for non-gaming industries to tap into the skills of skilled fantasy illustrators.
- Otherworldly Aesthetics
- Increasing demand for artwork with otherworldly aesthetics.
Sectors Adopting This
- Advertising
- Opportunity for advertising industry to incorporate fantasy imagery in campaigns.
- Art and Design
- Non-gaming industries can explore collaborations with skilled fantasy illustrators.
- Entertainment
- Growing demand for entertainment content with otherworldly aesthetics in various mediums.
