Lightweight Tangerine Trainers

The Adidas Running Adizero Feather is for Serious Runners

Having already impressed many with the sneakers released so far, Adidas has unveiled a new pair of trainers dubbed the Adidas Running Adizero Feather.

Those who remember the Adizero series will remember the slick, web-like design that's probably one of the best sneaker releases this year. While those were designed specifically for basketball, the Adidas Running Adizero Feather was created for runners. This time, the design takes on a low-top style with a beautiful orange upper contrasted by blue laces and white soles.

Adidas showcases its SPRINTFRAME platform, which brings optimum forefoot propulsion and comfort, on the upper portion of the shoe. The utilization of SPRINGWEB offers a lightweight mesh construction that brings excellent support and breathability while the outsole guarantees durability and proper traction. The incredible design, combined with high performance, may just give the Nike Free Run+2 a run for its money.

Lightweight Trainers
Opportunity for disruptive innovation in the athletic footwear industry by creating lightweight trainers that offer both style and high performance.
Low-top Designs
Opportunity for disruptive innovation in the sneaker industry by focusing on low-top designs that provide comfort and support for runners.
Breathable Mesh Construction
Opportunity for disruptive innovation in the footwear industry by developing breathable mesh constructions that enhance breathability and support in athletic shoes.

Where This Applies

Athletic Footwear
Opportunity for disruptive innovation in the athletic footwear industry by creating lightweight trainers that offer both style and high performance.
Sneaker
Opportunity for disruptive innovation in the sneaker industry by focusing on low-top designs that provide comfort and support for runners.
Footwear
Opportunity for disruptive innovation in the footwear industry by developing breathable mesh constructions that enhance breathability and support in athletic shoes.
SCORE
4.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 60%
Freshness 8%

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