Amelia Dowd is a young photographer actor/photographer from Brisbane, Australia with a penchant for taking portraits that are deftly lit, well-styled, and effuse a candid sensibility that makes a viewer feel like they're looking at snaps taken by a friend on their digital camera.
Looking through Amelia Dowd's portfolio it's hard not to be struck by her incredible use of lighting. She skillfully uses natural lighting as a prop to bring out gorgeous shots of her models' faces, each of them young, bohemian, and fashionable.
One thing is clear from Amelia Dowd's selected portfolio -- her future in fashion photography is bright.
Implications - Thanks to ad campaigns like Dove's "Campaign for Real Women" there has been an increased importance placed on marketing that does eschews high-fashion models in favor of regular people. By featuring normal, every day people in their marketing, company's stand a better chance of connecting with consumers on an emotional, personal level.
Why This Trend Is Growing
- Candid Fashion Photography
- Opportunity for photographers to capture authentic, candid moments in the fashion industry and connect with consumers on a personal level.
- Natural Lighting Techniques
- Opportunity for photographers to master the art of using natural lighting as a prop to enhance portraits and create stunning visuals.
- Bohemian Fashion Trends
- Opportunity for fashion designers to embrace and capitalize on the growing popularity of bohemian fashion styles.
Industries Being Reshaped
- Fashion Photography
- Disruption potential for photographers to redefine the industry by showcasing real people and capturing genuine moments.
- Lighting Equipment
- Disruption potential for manufacturers and developers to create innovative lighting solutions and equipment that enhance natural lighting effects in photography.
- Fashion Design
- Disruption potential for designers to create collections that cater to the rising demand for bohemian fashion styles.
