There's something eerily striking about this Pauline Van Der Cruysse Grit Magazine #7 spread. Shot by Jimmy Fontaine, the editorial and cover shoot have a lonely Van Der Cruysse moving through a variety of dark and isolated rooms that are seemingly run down and abandoned.
The desolate lighting and settings create a sinister ambiance that is reminscent of the early stages of a horror movie, yet the shoot is bewitchingly beautiful. The spread was shot for the magazine's Pre Fall/Winter 2011 issue, which will also features three other stunning covers starring Hanna Samokhina, Melodie Monrose, and Hanne Bruning.
Implications - Independent art and fashion publications that release issues on a seasonal, rather than monthly basis, are on the rise as the most trusted sources in the fashion world. With edgier, more boundary-pushing photo shoots, these mags appeal to the younger generation of fashionistas who are looking for something fresh and different.
What's Driving This Trend
- Seasonal Independent Publications
- The rise of fashion publications releasing issues on a seasonal, rather than monthly basis, presents an opportunity for disruptive innovation in the niche publishing industry.
- Boundary-pushing Photo Shoots
- Edgier and more boundary-pushing photo shoots are becoming increasingly popular, presenting an opportunity for photographers and fashion designers to create fresh and unique content.
- Desolate Aesthetic
- The eerie and beautiful aesthetic of desolate, abandoned settings present an opportunity for creatives in the film and photography industries to explore new visual styles and storylines.
Who This Affects Most
- Fashion Publishing
- The rise of seasonal independent publications presents an opportunity for disrupters in the fashion publishing industry to create fresh and unique content that appeals to a younger demographic.
- Photography
- The trend towards boundary-pushing photo shoots presents an opportunity for photographers to experiment with new styles and techniques that break from traditional norms and attract a more modern audience.
- Film
- The desolate and eerie aesthetic of abandoned settings present an opportunity for filmmakers to explore new storytelling techniques that create a sense of mystery and intrigue.
