Marie Claire China's latest editorial photo shoot entitled Zen Story puts together cute kittens and haute couture gowns to create the most beautiful cat-lady princess I've ever seen.
Photographer Amber Gray achieves a fairy-tale editorial thanks to the collaboration of fashion model Zen and three little white kittens. Also contributing to the majestic Zen story photos with amazing Viktor & Rolf, Fendi and Reem Acra gowns, and other styling elements are stylist Holly Gray, makeup artist Robert Greene and hair stylist Yoichi.
Marie Claire brings forth a beautiful and fashionable daydream about an animal-loving princess and her three naughty and fluffy white kittens. Check out photographer Amber Gray's Zen Kittens video for more daydreaming and scenes from Zen Story.
What Makes This Trend Stand Out
- Couture-kitten Fusion
- Couture designers can explore cat-inspired fashion and beauty lines that merge fashion and cuteness.
- Pet-friendly Fashion
- Apparel brands can innovate on pet-friendly garments or accessories, appealing to animal lovers who want to showcase their pets and style together.
- Fashion-animal Collabs
- Designers can partner with animal rescue organizations, donating part of their sales to animal welfare initiatives to boost brand and social responsibility.
Sectors Adopting This
- Fashion
- Fashion brands can tap into the pet-inspiration market offering an animal-loving audience more ways to express themselves.
- Beauty
- Beauty products should explore pet-themed collections, such as cat-eye makeup or pet-inspired fragrances, which could enhance brand-meaning and emotional appeal to their target audience.
- Animal Welfare
- Animal welfare programs can explore working with industries to help leverage awareness and raise funds for their cause to improve animal rescue, care and protection.
