Rosie Huntington-Whiteley is the face of Burberry's new fragrance, Burberry Body. The model and 'Transformers' actress wears nothing but a trench coat in the news ads, which is sure to thrill millions of fans. Getting back to her modeling roots seems to be a good idea for the 24-year-old, since the shot is stunning, reminding us why we fell in love with her in the first place. Three words: Victoria's Secret Angel.
Shot by famed photographer Mario Testino, the ad is the first in a series of 'bodies' for the Burberry Body campaign.
"It's a huge honour to be working with Burberry again, a brand that put my career on the map and helped launch me. To be asked to be the first 'Burberry Body' is an amazing compliment," said Rosie.
Forget being the face of an ad campaign, Rosie demonstrates that it's much better to be a body.
Key Themes Behind This Trend
- Nude Fragrance Ads
- Disruptive innovation opportunity: Expanding boundaries in advertising by using provocative visuals to create buzz and capture attention.
- Celebrity Endorsements
- Disruptive innovation opportunity: Leveraging popular personalities to promote products and create a strong brand association.
- Modeling Campaigns
- Disruptive innovation opportunity: Revitalizing traditional modeling campaigns with bold and empowering concepts that challenge societal norms.
Where This Applies
- Fragrance
- Disruptive innovation opportunity: Reinventing fragrance marketing by pushing the boundaries of traditional advertising to create memorable and impactful campaigns.
- Fashion
- Disruptive innovation opportunity: Embracing unconventional and boundary-pushing fashion campaigns that captivate consumers and foster brand loyalty.
- Cosmetics
- Disruptive innovation opportunity: Utilizing provocative imagery in cosmetic advertisements to challenge beauty standards and attract a wider range of consumers.
