Anthony Blasko is located in New York City, and if these pictures are any indication, photographers worldwide should take a note from Blasko's books. In his latest photograph collection, Blasko manages to capture the grit and drive of athletes.
The photos are stunning as Blasko chooses mostly close-up angles for his work. With such a close range, viewers are able to perceive even the smallest beads of sweat dripping from these manly faces. One can see the determination on each and every face as Anthony Blasko captures the perfect moment in his snapshots.
Implications - These photographs capture the human emotion of determination and inspiration. As many consumers are constantly inundated with a variety of products, individuals are reaching back to the human interest in marketing to feel a connection with their purchases. Companies would be wise to incorporate marketing tactics with this emotional appeal to attract a wider consumer base.
Key Themes Behind This Trend
- Emotional Marketing
- Incorporating marketing tactics that appeal to human emotions can attract a wider consumer base.
- Athletic Photography
- The trend of capturing the grit and determination of athletes in close-up angles can create impactful visuals.
- Human Connection in Marketing
- Consumers are seeking a connection with their purchases, prompting companies to incorporate emotional appeal in their marketing strategies.
Where This Applies
- Marketing and Advertising
- The marketing and advertising industry has an opportunity to incorporate emotional marketing tactics for greater consumer engagement.
- Photography
- The photography industry can explore the trend of capturing athletes' determination in close-up angles to create impactful visuals.
- Consumer Goods
- In the consumer goods industry, companies can leverage emotional marketing to establish a human connection with their target audience and increase product sales.
