I was immediately struck by the Gui Paganini Borderless editorial. The combination of bright color blocking, mixed patterns, the contrasting bold striped background and the fabulous accessories make for an eye-popping shoot.
The styling in this shoot, done by Renata Correa, is daring and adventurous, yet somehow, all of the outfits feel perfectly wearable to the everyday person. Featuring model Thairine Garcia, this exquisite editorial was published in the June 2011 issue of Brazilian Magazine Criativa. Borderless is the perfect name for it, as it is clear that neither Paganini or Correa hesitate for one moment to take fabulous fashion to the next level.
Implications - Fashion editorials are designed to show consumers how to wear daring and adventurous styles that are fashion forward. Consumers are eager to try new things with their wardrobes, and it is the job of these magazines and models to showcase the possibilities and boundaries of styling in particular seasons.
Why This Trend Is Growing
- Bold Styling
- Fashion editorials showcasing bold and daring styling to encourage consumers to try new looks.
- Mixed Patterns
- Combining different patterns in fashion editorials to create eye-catching outfits and inspire creativity in consumers.
- Accessories Galore
- Editorials featuring statement accessories to show consumers how to elevate their outfits with the right pieces.
Industries Being Reshaped
- Fashion Magazine Publishing
- Opportunities to showcase avant-garde styling in fashion editorials to attract readers.
- Fashion Modeling
- Opportunities for models to showcase their versatility by wearing unique and daring outfits in photo shoots.
- Fashion Accessories
- Opportunities for accessory brands to partner with fashion magazines and showcase their products in editorials.
