Photographer Ersoy Alap and stylist Semih Gungor take on classic workwear and preppy menswear in this Men's Vogue Turkey June 2011 editorial. Model Johannes Rubsamen flaunts his well-muscled physique in pieces from designers like Balmain, Lacoste and Burberry. Whether he's lounging against a BMW motorcycle or sitting atop a wooden desk, Rubsamen oozes prep with a panache even David Beckham couldn't help but respect.
My favorite look from this Men's Vogue Turkey June 2011 editorial is the one in which Johannes Rubsamen wears a light brown button-up shirt with a tie underneath a tan trench coat and a pair of classic, well-worn blue jeans. His buzzed haircut and 5 o'clock shadow add even more grit and understated sensuality to the shot.
What's Driving This Trend
- Classic Workwear
- Opportunity for designers to innovate and modernize traditional workwear while maintaining its timeless appeal.
- Preppy Menswear
- Potential for brands to reinvent preppy style by incorporating contemporary elements and materials.
- Understated Sensuality
- Chance for fashion photographers to explore and capture the allure of subtle sensuality in men's fashion shoots.
Who This Affects Most
- Fashion Design
- Fashion designers can revolutionize classic workwear by introducing new materials, fits, and designs.
- Retail
- Retailers can tap into the demand for preppy menswear by curating collections that blend traditional and modern styles.
- Photography
- Photographers can experiment with capturing and conveying understated sensuality in their fashion shoots to create captivating visuals.
