Visual artist Maura Murnane, a veteran of of the fashion industry, creates media manipulation pieces that have fun with the concept of perfection. Working with Photoshop as part of her day job retouching images of models, Murnane was driven to get experimental and the results belong more to the art world than the fashion scene.
Creating her own process of deconstructing and recombining parts of the originals, Maura Murnane transforms stereotypical female beauty into blotchy, fragmented shapes which play with space and reality. In these pieces, the models often end up looking more inhuman than glamorous. The technique makes for truly arresting images. Currently, Maura Murnane art is not on the market due to copyright issues, but that could change as the work continues to garner attention.
Key Themes Behind This Trend
- Deconstructed Beauty
- There is an opportunity for fashion and beauty industries to create products and campaigns that challenge the traditional concept of beauty using deconstruction and recombination techniques.
- Inhuman Glamour
- The art industry can explore the space between beauty and inhumanity by incorporating fragmented shapes and illusions of space in their works.
- Media Manipulation
- As social media becomes a bigger part of advertising, there is an opportunity for businesses to hire artists like Maura Murnane to create unique and bold visual content for their campaigns.
Where This Applies
- Fashion
- The fashion industry can partner with artists like Maura Murnane to create fashion campaigns that go beyond traditional beauty standards and capture attention with bold and innovative imagery.
- Art
- The art industry can embrace the trend of deconstructing beauty and incorporating illusions of space and inhumanity in their pieces to create captivating works.
- Advertising
- As social media becomes an increasingly important advertising platform, businesses can leverage the skills of artists like Maura Murnane to create visually stunning and attention-grabbing content.
