The No Tankers campaign from Rethink Canada is truly a clever display of smart advertising.
The No Tankers posters were a simple design of a black inked tanker ship. Then, once the rain came, the posters' pictures would slowly drip down, and the ink would reveal the message of "Oil Spills Affect Everyone." Of course, the ink used was environmentally friendly as well as water-soluble. The campaign took place in Vancouver, where the ads were placed in the street as wild postings.
The No Tankers campaign from Rethink Canada displays a true understanding of the situation at hand and the message is delivered in an effective method. With a simple call to action placed at the bottom of the melted tanks, the No Tankers campaign is a must-see.
Key Themes Behind This Trend
- Smart Advertising
- Disruptive innovation opportunity: Explore creative ways to deliver powerful messages through visually impactful and interactive campaigns.
- Street Marketing
- Disruptive innovation opportunity: Develop unconventional marketing strategies that make use of urban landscapes and public spaces to grab attention and engage with target audiences.
- Environmentally Friendly Ink
- Disruptive innovation opportunity: Create eco-friendly and sustainable alternatives for traditional ink used in advertising and printing.
Where This Applies
- Advertising
- Disruptive innovation opportunity: Embrace technological advancements and out-of-the-box thinking to revolutionize the advertising industry and create impactful campaigns.
- Outdoor Marketing
- Disruptive innovation opportunity: Integrate technology and creative concepts to transform the outdoor marketing industry, making it more interactive and memorable for consumers.
- Printing
- Disruptive innovation opportunity: Explore innovative materials, inks, and printing techniques to develop sustainable and environmentally friendly solutions for the printing industry.
