Spencer Bigum is a young designer who hails from Atlanta. Studying both graphic design and packaging, Bigum had a strong passion for branding commercial design.
His latest personal work takes boring old Duracell battery packs and turns them into pop culture packaging that would be sure to catch the eye of anyone walking past them in stores. In this project, Spencer Bigum takes famous characters from movies such as Star Wars, Robo Cop and even famous musicians like Daft Punk.
The idea behind the packaging campaign is that these robotic/cyborg characters run off of Duracell batteries. I'm not sure if this is entirely true but it's definitely fun to imagine and makes the Duracell brand 100 times cooler by doing so.
What's Driving This Trend
- Pop Culture Packaging
- Creating battery packs with pop culture branding can attract more customers and make the product more appealing.
- Character Integration
- Integrating famous movie characters and musicians into product design can enhance brand recognition and create a unique selling point.
- Branded Necessities
- Transforming traditional and mundane products into branded necessities can elevate the consumer experience and create a stronger emotional connection.
Who This Affects Most
- Consumer Electronics
- The consumer electronics industry can explore incorporating pop culture branding in their product packaging to engage a wider audience and differentiate their offerings.
- Graphic Design
- The graphic design industry can seize the opportunity to collaborate with brands and create unique packaging that taps into popular culture, enhancing brand perception and customer appeal.
- Entertainment Merchandise
- The entertainment merchandise industry can expand their product offerings by partnering with battery manufacturers or exploring licensing opportunities to create battery packs featuring iconic characters from movies, music, and other forms of entertainment.
