The Pop Égérie spread in the Vogue Paris March 2011 issue features supermodel Daria Werbowy in a series of animated and energetic poses. Mirroring the eccentric clothing she wears, Daria Werbowy expresses her individuality with body language.
Photographers Inez van Lamsweerde & Vinoodh Matadin capture a side of Daria Werbowy the world doesn't usually see. Instead of the usual elegance and femininity found in her editorials, the model is more outlandish and goofy here.
Daria Werbowy also models the most popular trends of the season in the Vogue Paris March 2011 issue, including daring color combinations, stripes, florals, and bold colours.
The editorial is also shot on a sunny beach with the crisp, blue ocean and sky as the backdrop, adding even more energy to the model's poses.
What Makes This Trend Stand Out
- Animated Fashion Shoots
- There is an opportunity to incorporate animation in fashion photography to create dynamic and engaging editorials.
- Bold Color Combinations
- Experimentation with bright and contrasting color combinations is a trend in fashion that can be translated to other industries such as graphic design and interior decorating.
- Outdoor Fashion Editorials
- Outdoor shoots in natural settings can add an element of energy and excitement to fashion editorials that other industries such as travel and hospitality can also capitalize on.
Sectors Adopting This
- Fashion Photography
- There is an opportunity for fashion photographers to incorporate animation in their shoots to create unique and captivating content for brands.
- Graphic Design
- Using bold and contrasting color combinations in design can help to grab the attention of consumers and convey a brand's message effectively.
- Travel and Hospitality
- Incorporating outdoor shoots in natural settings can add an element of adventure and excitement to travel and hospitality marketing materials and social media content.
