I never really wondered what happened to old billboards until I saw these ReMakes placemats. ReMakes is a collaboration between Isael-based ViaMaris Partners and noted Israeli designer from AbuYoyo Studio Nomi Gerstein. The two sides have made it their mission to upcycle old billboards by turning them into brand-used placemats.
The ReMakes placemats come in two styles, black or ReMakes. The ReMakes are my personal favorite as they are cut from an actual advertisement or movie poster and still feature distinctive patterns. Each placemat comes with a QR code that when scanned, provides a link to a shareable webpage that has more information about ReMakes placemats. The placemats are currently on sale in both Canada and the U.S. with prices starting at $16.
What's Driving This Trend
- Upcycled Advertising
- Opportunity to repurpose old billboards into new and unique products, such as placemats.
- Sustainable Design
- Growing demand for environmentally friendly products that utilize recycled materials like old billboards.
- Interactive QR Codes
- Integration of QR codes to provide consumers with additional information and interactive experiences.
Who This Affects Most
- Home Goods
- Potential for the home goods industry to incorporate upcycled advertising materials into various products.
- Advertising and Marketing
- Opportunity for advertising and marketing companies to explore innovative ways to repurpose old billboards.
- Retail
- Retailers can tap into the growing demand for sustainable design by offering products made from recycled materials like old billboards.
