The Vans Vault Aloha Pack features sweet pairs of footwear that bring the fresh, cool aesthetics of the island state to the streets. As part of the Spring/Summer 2011 collection, the Vans Vault Aloha Pack will provide bright and vibrant choices of footwear for your summer adventure.
The patterns on the shoes in the Vans Vault Aloha Pack are made to resemble the look of the tropical floral shirts that are commonly worn in Hawaii.
You wont get a lei when you purchase any of these shoes, but the Hawaiian essence will still be there. Set for release in May 2011, the Vans Vault Aloha Pack includes two Sk8-Hi Reissue kicks and three Era Lx pairs.
What's Driving This Trend
- Island-inspired Footwear
- Disruptive innovation opportunity: Create a line of shoes with unique patterns that reflect the aesthetics of different tropical locations.
- Spring/summer Collections
- Disruptive innovation opportunity: Develop a seasonal collection of shoes that offer bright and vibrant choices for customers.
- Floral Pattern Fashion
- Disruptive innovation opportunity: Introduce floral patterns in various fashion items to create a trendy and vibrant aesthetic.
Who This Affects Most
- Fashion Retail
- Disruptive innovation opportunity: Create a brand that specializes in unique and vibrant footwear for fashion-conscious consumers.
- Tropical-themed Accessories
- Disruptive innovation opportunity: Design and produce a line of accessories that feature tropical-inspired patterns and motifs.
- Streetwear Brands
- Disruptive innovation opportunity: Collaborate with streetwear brands to create limited-edition footwear collections that incorporate island-inspired designs.
