Neon signs are pretty iconic, so it's no surprise that Patrick Martinez has put a unique twist on them in his 'Come In, We're Closed' art series to make a rather gangster statement of his own. Instead of the typical "OPEN" and "VACANCY" messages, his artwork consists of such sayings as "Game Recognize Game" and "Selling Out Is The New Keeping It Real."
Based in Los Angeles, Patrick Martinez was obviously surrounded by a lot of inspiration for the Come In, We're Closed art series. By taking over a small store front to display his intriguing neon signs, Martinez not only exhibited visually appealing work but also made a statement on mom 'n' pop shops that have, and continue to be, driving forces behind the U.S. economy.
Why This Trend Is Growing
- Neon Art
- The popularity of unique neon signs has opened opportunities for businesses to incorporate personalized signage for their brand.
- Pop Art
- The contemporary movement towards unconventional art styles and color schemes have created opportunities to use bold and modern branding techniques.
- Community Advocacy
- The impact of small businesses on the local economy has created opportunities to invest in unique and creative strategies for showing community support.
Industries Being Reshaped
- Signage and Graphics
- There is an opportunity for companies that specialize in creating personalized and unconventional signage for businesses who want unique branding.
- Art and Design
- There is an opportunity to create unconventional artwork and designs that appeal to new audiences in contemporary styles.
- Economic Development
- There is an opportunity to leverage unique marketing strategies to support and promote small businesses and invest in the local economy.
