Poppin' Purple Kicks

The Nike Lunar Flow Updates an 80's Classic

Remember the Nike Air Flow? Well, meet its new and improved version called the Nike Lunar Flow.

The Nike Air Flow was released back in the 80s and since then, the company has brought it back. But rather than a simple re-release, Nike decided to update it and thus the Nike Lunar Flow was born. The new sneaker has various elements of the old shoe due to its layered look. The design features with a black overlay with cut-outs exposing an eye-popping purple color at various angles. The difference is that Nike has now applied Hyperfuse technology into the design which is suppose to add breathability, strength, comfort and make it more lightweight.

If you're looking for something that's made for comfort with a design concept that has an old-school twist, then the Nike Lunar Flow is perfect for you.

Retro-inspired Footwear
The resurgence of classic footwear with updated technology creates opportunities for brands to merge nostalgia with innovation.
Hyperfuse Technology
The integration of Hyperfuse technology into footwear design presents opportunities for companies to innovate and create more breathable, lightweight and durable products.
Layered Design Elements
The trend of layering design elements in footwear creates opportunities for brands to offer unique and customizable products.

Sectors Adopting This

Sportswear
The sportswear industry can take advantage of enhancing performance footwear by incorporating new technology and designs.
Fashion
The fashion industry can benefit from the trend of retro-inspired footwear by creating unique, nostalgic designs that resonate with consumers.
Athletic Footwear
The athletic footwear industry can utilize the trend of layered design elements to offer more customizable and personalized products.
SCORE
2.9 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 32%
Activity 47%
Freshness 8%

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