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Agent Provocateur Footwear

Pure Sex Collection

— October 25, 2007 — Luxury
Luxurious lingerie brand, Agent Provocateur, has collaborated with Kurt Geiger on a new line of sexy shoes, taglined "Good Enough To Lick."

The label that loves lace is now bringing us leather with the "Pure Sex" collection and features eight street-ready styles.

"The collaboration between Agent Provocateur and Kurt Geiger was natural. Kurt Geiger are Europe's biggest luxury footwear retailers and with their history and knowledge in shoe design and supply chain, who else would we work with? They understand our brand values and our high standards in design and presentation," explains Agent Provocateur co-founder, Serena Rees.

The shoes have been designed to compliment your underwear and should be worn in the bedroom but will equally look good teamed with a pair of jeans or pencil skirt for the office.

The collection, which retails from $600 and up, is available starting today at Harrod's (London), Selfridges (London), Printemps (Paris), Rinascente (Milan) and on the Agent Provocateur official website.
Trend Themes
1. Luxury Footwear Collaboration - Collaborations between luxury lingerie brands and footwear companies present disruptive innovation opportunities for creating unique and high-end fashion products.
2. Versatile Bedroom-to-office Fashion - The trend of designing shoes that can be worn in the bedroom as well as in professional settings creates disruptive innovation opportunities in the fashion industry, allowing for versatile and stylish footwear options.
3. Lingerie-inspired Leather Shoes - The fusion of lingerie and leather in footwear collections offers disruptive innovation opportunities for creating edgy, sexy, and fashion-forward products that cater to diverse consumer tastes.
Industry Implications
1. Luxury Lingerie - Collaborations with footwear brands provide disruptive innovation opportunities for luxury lingerie companies to expand their product lines and reach new customers.
2. Footwear Retail - Partnering with luxury lingerie brands opens up disruptive innovation opportunities for footwear retailers to create exclusive and unique shoe collections, attracting fashion-conscious consumers.
3. Fashion E-commerce - The availability of lingerie-inspired footwear through online platforms presents disruptive innovation opportunities for fashion e-commerce companies to offer unique and niche products, tapping into new market segments.
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